We prefer talking about our latest project or something cool we’ve just seen, rather than ourselves. But if you want to learn a bit more about Fog Whip then read on.
WHY
FOG WHIP?
WE’RE FEELING SELF-CONSCIOUS
OUR BEGINNINGS
We earned our chops on TV sets, in design agencies, at marketing shops. We’ve experimented from the very start, finding what works and refining it. We’ve broken cameras, lost clients, and gradually improved. We spent years producing a broad spectrum of shonky work that we don’t want to talk about, so that we can produce films today that we’re proud of.
Quite simply, we want to make cracking videos that work. Short films that make the viewer feel something—and then do something.
OUR VALUES
This section of a website can sometimes feel a bit generic, so we’ve added examples that show you how our values are actually applied on a day-to-day basis:
Every quote has a full cost breakdown, in painful detail. We pay our suppliers within 48 hours. We’ve refunded chunks of unused budget. Etc etc etc. This value is really our guiding principle.
Many of the people we work with (and for) have multiple awards to their name. We set up an entirely separate production company, just for trying out new ideas and mini projects. And you should see how much we spend on duct tape.
At least £100 a month goes on books and magazines. We’ve had to put a cap on Patreon spending. We’ve lost track of all our subscriptions and memberships. And just ask Luke about the last piece of trivia he’s picked up.
WHY ‘FOG WHIP’?
In the early 1700s, coach journeys were very rarely undertaken at night, with travellers preferring to spend their evenings at coaching inns along the route instead. However, urgent events occasionally forced a nighttime journey. In these instances, coachmen would often bring two whips with them: one to encourage the horses, and the other (often a longer, heavier whip) would be cracked overhead to produce a sound like a gunshot, to dissuade would-be highwaymen from approaching.
This whip, striking nothing but the soupy nighttime air, was colloquially referred to as the ‘fog whip’: an implement of instant communication and persuasion.
If you like the sound of Fog Whip, get in touch.
Drop us an email at hello@fogwhip.com and we’ll get back to you
as soon as we can.